Marketing and Communications Digital Marketing Associate
Job Description
About Turnaround
Too many students are behind in school and too many schools don’t know what to do about it. Science is key to understanding the problem and key to the solution.
By studying the impact of adversity on the developing brain, Turnaround for Children is on to something big. It is connecting the dots between poverty, stress and academic performance.
Turnaround translates the science that explains the impact of stress on learning and behavior into tools and strategies that teachers and administrators can use to cultivate a safe environment, reduce stress, increase engagement in learning and accelerate healthy student development and academic achievement.
Turnaround acts as a catalyst for change by raising awareness about and addressing the challenges that affect any school facing adversity, particularly those in high-poverty communities.
Over the past 15 years, the non-profit has grown from an idea into an organization with a $15.2 million annual operating budget and over 60 employees. Currently, Turnaround partners with 10 schools in New York City, Newark, New Jersey and Washington, D.C. serving more than 4,000 students and 450 teachers. In the coming school year, Turnaround will expand its reach via partnerships with KIPP DC and District of Columbia Public Schools by providing hands-on professional support, coaching and training sessions to leadership teams and educators.
Location
This position is based in New York City.
FLSA
This is an exempt level position that is not eligible for overtime.
About the Team
The Communications team raises awareness about the impact of adversity on learning, builds credibility for the organization and drives demand nationally for tools and strategies that accelerate healthy student development and academic achievement. It does this by defining, refining and positioning Turnaround for Children’s unique voice, brand identity and value proposition in a competitive and ever-evolving social, political and media landscape. At its core, the Communications team believes that storytelling, graphic design and images can be combined in powerful ways to share Turnaround for Children’s insights and impact with educators, funders, thought leaders, policymakers and parents. Together, these efforts are in service of Turnaround’s vision that one day, all children in the United States will attend schools that prepare them for the lives they choose.
About the Position
We seek someone who is eager to seize an extraordinary opportunity to join a rapidly growing, high-performing nonprofit organization focused on some of the most important issues in education and society today, and to learn from and collaborate with a highly- skilled team. The Digital Marketing Associate will play a vital role by contributing and supporting communications team and organization-wide initiatives that consistently and creatively promote Turnaround for Children’s mission: to translate neuroscientific research into tools and strategies for schools with high concentrations of students impacted by adversity, in order to accelerate healthy development and academic achievement. The person in this new position will report to the VP of Communications but will also work closely with the Director of Communications and Marketing Manager. He/she will have opportunities daily to collaborate with staff across the organization.
Key Responsibilities (including but not limited to):
- Develop and implement social and digital media strategy to enhance and expand reach of Turnaround for Children’s programmatic, scientific, policy and development activities
- Manage existing social media (Twitter accounts, Facebook, LinkedIn, Medium) and identify targeted opportunities for increasing presence
- Create, curate and edit compelling written, photographic, graphic and video content for use in a variety of marketing, thought leadership, media and development activities
- Monitor and evaluate effectiveness of outreach strategies, developing specific recommendations, grounded in metrics, to expand impact
- Cultivate strong, trusting, working relationships with internal and external stakeholders
- Collaborate with internal and external stakeholders to develop, produce and disseminate messaging and collateral
- Contribute to consistent, innovative marketing and management of Turnaround’s brand, including production of collateral and swag
- Follow and flag news stories relevant to Turnaround’s work – connecting science to educational practice, trauma, stress, brain development, poverty’s impact on learning etc.
- Support communications initiatives, including but not limited to press relations and media outreach strategy; management of website content – front and back end; thought leadership and events work
Essential Qualifications and Experience
- The Digital Marketing Associate should be able to translate knowledge into clear, compelling useful messages and know how to disseminate them to key audiences via high-functioning distribution channels in a timely way.
- Excellent writing, editing and proofreading skills – for branded materials, The 180 blog, white papers and more
- Storytelling skills – oral, written and digital
- Video and editing skills a plus
- Graphic design skills, including motion graphic skills a plus
- Photography skills a plus
- Knowledge of social media metrics to drive improvement
- Understanding of Salesforce and/or contact management systems a plus
- Proficiency in Office, especially PowerPoint
- Facility in (or willingness to learn) Adobe creative suite
- Relationship-builder with the flexibility, maturity and humor to drive collaborative endeavors
- Strong organizational skills and meticulous attention to detail
- Demonstrated interest and knowledge of the education reform space preferred
- Commitment to equity
- Bachelor’s degree or above or equivalent experience preferred
- We are open to hiring at a manager level, commensurate with experience.
Physical Demands and Work Environment
- Ability to push, pull or carry 30 pounds
- Ability to sit for prolonged periods of time
- Ability to use a computer and office technologies
- Work is primarily performed in a professional office setting with varying noise levels; occasional partner site visits may be required
- Consult and collaborate with internal partners to assess shared need and develop a cohesive approach to maximize impact of program model
