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16 Nov 2021

Marketing and Communications Digital Marketing Consultant

Gunnison Watershed School District

Job Description

– Contract, Remote, 10-20 Hours Per Week, Flexible Schedule – Gunnison Watershed School District (GWSD) is looking for a multidisciplinary content and digital marketing consultant who can create and implement integrated marketing and communications campaigns from start to finish, with an emphasis on paid search and advertising. Immediate availability, and location based in Crested Butte, Gunnison, or the Colorado Front Range, are preferred.

Content Creation

  • Interview and gather content from subject matter experts and stakeholders
  • Write copy for a wide variety of marketing and communications materials, including social media, email, ads, presentations, web pages, mailers, talking points, etc.
  • Create related graphics and design materials using template-based software such as Canva
  • Local candidates: capture photos and videos for use within digital marketing and communications
  • Edit photos and videos for use within digital marketing and communications

Integrated Marketing & Communications Implementation

  • Build profiles for Instagram, TikTok, and Twitter, including initial content libraries
  • Select an email marketing platform and oversee initial adoption
  • Identify and implement needed website restructuring and content builds
  • Create and implement digital marketing campaigns including Google Ads, social media ads, paid search, and remarketing
  • Create and implement social media campaigns including Facebook, Instagram, Twitter, and TikTok
  • Allocate and manage budget and monitor key performance indicators

Experience & Skills

  • At least five years of experience in a professional marketing and communication role
  • Experience with talent recruitment preferred
  • Comprehensive and current knowledge of social-media platforms, both strategy and implementation, inclusive of organic and paid campaigns
  • At least two years of experience creating paid search campaigns
  • Foundational graphic design and video editing skills
  • Exceptional written communication skills
  • Self-starter who is able to prioritize time and make independent decisions with limited opportunities for guidance
  • Experience allocating, managing, and reporting against a marketing budget

Hourly, $75 – $100 per hour, depending upon experience and qualifications.

How to Apply

Provide cover letter, resume, three references, and a link to a digital portfolio or examples of relevant work to Applications will be considered through December 10, 2021

Bureaus: -Other-. Job Categories: Contract. Job Types: Marketing and Communications.