Marketing and Communications Product Marketing Manager
Job Description
About the Role
We are looking for a thoughtful and passionate Product Marketing Manager to join our team. You will work directly with product managers, designers, and stakeholders to tell the story of New Visions and help establish and grow the systems we offer to solve the most complex problems in urban K-12 education.
This is an exciting opportunity to have an impact on a mission-driven organization, founded in equity, with ambitious goals to influence a long-established industry. In this role, you will join the Marketing & Communications team to help evangelize data-driven marketing best practices across the organization and communicate the important work that New Visions is doing to multiple stakeholders and audiences.
What You’ll Do
You’ll be an expert in New Visions’ products, key verticals, and user types to help the team strategize prospective user acquisition, engagement and retention campaigns. You’ll implement marketing strategies to increase user awareness and engagement, and ideate new and creative ways to deepen the products’ relationship with its users. You’ll develop pricing and subscription strategies for products and services and operationalize the way we deliver product releases to our users.
Who You Are
You are passionate about mission-driven product work that has a tangible impact on opportunities and outcomes for young people. You are able to collaborate to achieve the best outcomes and also work independently to strategize new ideas and solutions to problems. You are dedicated to continuous improvement, seeking-out opportunities to develop your skill set and share what you learn with your teammates. You are clear in articulation of intent and goals, and you know how to use data and research to measure the success of your work. This role also requires:
- 3+ years developing product marketing strategies for web applications and subscription-type packages, preferably in the education space
- Multi-channel B2B and B2B2C marketing experience with a thorough understanding of acquisition, engagement, retention, and analytics
- Strong analytical skills including the ability to analyze data, prepare and interpret reports and communicate actionable results, findings and recommendations
- Ability to communicate technical products in easy-to-understand formats for a variety of different audiences
Pay Range
$89,836 minimum to $160,986 maximum
While the majority of new hires’ starting salaries shall be expected to be placed in the first half of the range(s) to allow space to grow in the job, for those who already have significant relevant experience at that level of the job, placement at the higher end of the range(s) is possible.
