Marketing and Communications Social Media & Special Events Associate
Job Description
Background
NYC Skills Lab is an initiative funded by the GE Foundation and managed by the NYC Department of Education’s Office of Postsecondary Readiness (OPSR). The purpose of NYC Skills Lab is to help educators and their partners, both employer and youth service professionals, to incorporate 21st century skills development into in and out-of-school learning. The NYC Skills Lab offers targeted support to educators and their partners through three programs:
Skills Fellowship
The Skills Fellowship coaches innovative teachers who desire to enhance their teaching practices by making 21s t century skills development more prominent in their instruction, feedback and assessment practices.
Workforce Alliance
The Workforce Alliance coaches diverse school professionals, charged with facilitating work-based learning (i.e. internships) at a school-wide level, to support students in transferring developed 21st century skills into internship placements.
Integrated School Partnerships
The Integrated School Partnership supports schools to integrate youth-service organizations into their school structure, with a focus on providing students meaningful and effective 21s t century skill building experiences
Primary Responsibilities
Social media:
- Daily roll out of content across twitter, instagram, and linkedIn, including share out of relevant external articles, events, and research
- Attending NYC Skills Lab program convenings to document and live-post across social media platforms (nonnegotiable dates are: 11/06, 12/05, 02/06, 02/27, 04/24, and 05/09)
- Bi-monthly school and classroom visits to document and live-post across social media platforms
- Brainstorm, plan, and execute strategic social media campaigns that engages our stakeholders and expands our network of thought partners
Copywriting:
- Monthly blog post on NYC Skills Lab website and/or article submission to education websites and forums
- Monthly newsletter via MailChimp to program participants
Special Events:
- Plans and execute logistics with support from the NYC Skills Lab team for events such as professional learning communities, student conferences, and program celebrations
- Implements and manages various aspects of special events such as marketing, vendors, tickets, press / or media
- Oversees venue, equipment, and facilities management for special events
- Procures and coordinates vendor services and negotiates vendor contracts in accordance with budget constraints and NYC Skills Lab policies
Selection Criteria
- Ability to work as a full-time contractor in NYC
- 1-3 years work experience in event planning, digital marketing, analytics, and social media strategy
- Sharp writer with excellent communication and interpersonal skills who thrives in a self-driven, fast-paced environment
- Knowledgeable about various social distribution platforms, among them Twitter, Instagram, LinkedIn, and MailChimp
- Active presence on social media platforms with the ability to organize and multitask efficiently
- Ability to handle pressure and work to deadlines
- Ability to participate in virtual meetings and regularly scheduled in-person face-to-face meetings
- Ability to attend program events and monthly school visits
Additionally the ideal candidate will have demonstrated:
- Work experience in the K-12 setting
- Interest in 21st century skills development and student learning
- Proficient in Adobe Photoshop, InDesign, and illustrator
