Marketing and Communications Social Media Specialist
Job Description
The United Federation of Teachers, the 195,000-member union of New York City public school educators and other professionals, seeks a social media specialist who is committed to public education and the labor movement to join our digital communications team.
You know how to:
● Create engaging content for major social platforms (Instagram, TikTok, Facebook, LinkedIn, X and
Threads)
● Establish an organization’s message, position and identity in a social media post
● Edit photos, videos and captions on the go using mobile tools
● Create and edit video to make dynamic and engaging posts for TikTok and Instagram/Facebook
reels
● Create simple graphics using Canva, Photoshop or similar tools
● Write compelling and concise captions, X posts and other social media posts using excellent
spelling and grammar
● Use analytics to make recommendations about social media content
● Engage thoughtfully and respectfully on social media while conveying the organization’s message
You’re interested in using social media to:
● Inform, engage and build community and social action
● Advocate for workers’ rights, public education and causes that are important to union members
● Build campaigns for real-world action
● Convey important and sometimes complex information
Responsibilities
● Use digital tools to produce, edit, schedule and collaborate on content on TikTok, Instagram,
Facebook, X, Threads and LinkedIn as directed by the social media team lead and Communications
Department supervisors. Use approved language and messaging to build this content when the
situation calls for it.
● Take primary responsibility for the union’s new TikTok channel and create engaging videos for TikTok
on a regular basis to continue to expand its reach.
● Create Instagram stories and Instagram/Facebook reels to inform, engage and mobilize UFT members.
● Work with the union’s graphic designers to translate ideas into social media graphics.
● Respond rapidly but thoughtfully to breaking news and urgent requests.
● Monitor post engagement for comments in violation of UFT policy and enforce the policy as necessary.
● Work collaboratively in person and remotely with the broader UFT team that designs and executes
social media strategy.
● Explore social media analytics and present monthly summaries along with content recommendations
based on what the data shows.
● Work outside regular work hours as assignments demand, including social posts for important
weekend events or news developments in collaboration with the union’s social media team lead. Comp
time available for in-person after-hours and weekend work.
You have:
● A bachelor’s degree
● 1-3 years of relevant work experience
● An interest in public education, politics and the labor movement
● A sense of humor
Salary $60,000-$70,000 depending on experience. A defined-benefit pension and other excellent benefits.
Equal opportunity employer. In-person work at least three days a week at the union’s lower Manhattan
headquarters is required.
